Clarity
Every guide separates an ingredient description from an authorised nutrient function phrase, so readers can tell the two apart at a glance.
About the journal
A quieter way to read nutrition.
Keltova Health (Pty) Ltd publishes independent editorial material from Cape Town for readers seeking clear context around eye wellness ingredients, without pressure to buy anything on the page.
See how we work →
Our starting point
Labels can be dense, while everyday food choices are personal and cultural. Keltova turns selected ingredient information into readable pages that respect both evidence and uncertainty, and that leave room for a reader's own circumstances.
We write for adults in South Africa and use local spelling, local contact details and a practical food-first frame. Our pages are meant to sit alongside a label, not to replace the guidance of a healthcare professional.
Most visitors arrive from a search about a specific nutrient, such as lutein or zinc, and stay to compare how that nutrient appears across our three KeltoVis reference guides.
What guides our writing
Four principles behind every page.
These principles are checked during every editorial pass, from a first draft through to final proofreading before publication.
Restraint
We avoid dramatic language and keep readers aware that personal circumstances differ, so no single page is written as a universal answer.
Place
Our perspective begins in Cape Town and speaks to South African food habits, seasonal produce and everyday reading time.
Traceability
Where we cite a nutrient function claim, we note the regulation it is drawn from so a reader can look further if they choose.
By the numbers
A small, focused editorial project.
3formula reference guides
5editorial staff and contributors
2019year our reading notes began
4editorial passes per page
How we differ
Keltova alongside other sources readers use.
| Source type | Typical focus | Where Keltova sits |
|---|---|---|
| Product packaging | Marketing-led, limited space for context | We add context without repeating packaging copy |
| General health forums | Personal anecdotes, variable accuracy | We reference labelling regulation instead of anecdote |
| Academic literature | Technical, written for specialists | We translate technical detail into plain reading |
| Healthcare consultation | Personalised, considers individual history | We prepare readers with questions, not answers |
Before we publish
A short checklist every page must pass.
- Ingredient names and forms match the supplied label material exactly.
- Nutrient function wording is quoted only where it is authorised for that nutrient.
- Food sources mentioned are ordinary, widely available items rather than exotic claims.
- The page states plainly that it is not personalised advice.
- Contact details and publication dates are current before the page goes live.
In the editorial team's words
We would rather publish fewer pages and get the wording right than publish quickly and leave a claim unchecked. Readers deserve a page they can trust the second time they visit, not just the first.
Have a question about a page?
Write to our editorial team and we will reply during our published office hours.
Contact Keltova →